I’ve been waiting for the release of the Avatar-DVD for a while now, and as I walked in to ASDA today to buy some bread and cheese, I found it. I didn’t even know it had the release today, but there it was, standing there like it was descended from heaven. Got it for £8, which I thought was a bargain…
The first thing I did when I came home (after putting the bread and cheese in the fridge, of course) was putting the DVD in my DVD-drive. I have never been this disappointed over a DVD before. I mean, how can you really fail to produce a proper DVD? All you need to do is having a nice background (preferably related to the movie), and four buttons: Play, setup, scene select and special features. The menu should be nice, but creating a nice menu isn’t that hard. Just hire a DVD-author.
I have to admit, I like DVDs with special features. I was really looking forward to see some interviews, or a “behind the scenes”-film from Avatar, because the film has been so big. It’s one of the most seen cinema-movie of all times.
So where is all this leading? Well. I will take a totally random DVD out of my shelf: The Invasion. Not an amazing movie; it scores 6.0/10 on IMDB, while Avatar scores 8.4/10. The Invasion had a budget on $65 million, while Avatar had a budget on $235 million. You would at least expect the same quality from Avatar as you got from The Invasion. Where did they fail?
Look at these sceengrabs:


I don’t know about you, but I think I could have made the Avatar-menu… In addition, The Invasion contains some special features; a few interviews, and a behind the scenes.
But over to the real point: What are they thinking?! On one side, they are fighting a war. They are complaining about piracy and suing everybody. On the other side, the products they are selling are getting worse and worse. Why would I even buy their products when I can download a better product cheaper?
I can see why piracy is a problem, and I really feel sorry for the film, and music industry, but not because they are losing so much money because of it, but because they can’t seem to see that the internet is a totally new place for them to market and sell their products. If they don’t want to do it, fine. But at least, give me a reason for buying your DVD’s! Content! Content! Content!
Let’s take a CD as an example. If you download a CD, what do you get? You get the songs (in as high quality as you want, e.g. a flac-rip). If I buy a CD, what do I get? Exactly the same! There is no point in buying, because the pirated version is just as good as the original. If the original were better than the pirated, people would have a reason to buy it.
Luckily, there are some few people that seem to get the point; most of them are for some reason Swedish. Spotify is one of the few services that have stepped the right way. You can choose to pay £9,99 a month for a subscription which gives you unlimited access to music 24/7, as long as you have an internet-connection. If I want to listen to some music from The Who, all I need to do is search for them, and select the right band. On the band-page, I can put on any song I want. In addition, I can read their biography, and look at related artists (which by the way is a great way to discover new artists). It is worth mention that Spotify is still in a testing-phase, and not available worldwide.
The second service I want to talk about is Voddler. Again, some smart Swedish people decided that it should be possible to pay a monthly fee (or alternatively pay as you watch) and watch movies and TV-series. Again, this service is still in the Beta-phase, and is only available in Sweden (might be released in Norway soon).
The problem with both these services (and many more like them) is that the music and film-produces don’t trust them. They don’t want to share their content just yet.